The REACH Project (REACH) is a nonprofit organization that was formed in 2017 and received its 501c3 tax-exempt status in 2018. REACH was founded by Texas A&M University (TAMU) student Max Gerall, who sought to address the social and financial inequities borne by underserved people in his community - beginning with the essential workers on his university campus.

Multigenerational poverty is one of society's most pressing and destabilizing problems. Max was shaken by his up-close observation of the 3,000 campus contract workers struggling against poverty, and in response, he created REACH. REACH's mission is to strengthen the fabric of the community by establishing meaningful relationships to eliminate social and financial inequities in college towns and beyond.